Strategic Design
Benchmarking and market research
Branding and identity development
Service design and experience strategy
Insights and opportunity mapping
Business ecosystem development
Action planning and implementation
Facilitation of workshops and training
Evaluation and metrics
Business Development & PR in Cinema
Identifying opportunities and strategic contacts
Networking event targeting (decision-makers and gatekeepers)
Curation of content or experiences
Planning business meetings (for professionals and delegations)
Designing go-to-market events (project pitching, market screenings, co-production markets...)
Communication
360-Degree communication strategies
Digital strategies (websites, social media, email campaigns)
Creative ideation and concept development
Tagline creation and messaging frameworks
Graphic design and visual identity
User experience (UX) and user interface (UI) design
Saudi Film Commission (Saudi Ministry of Culture), Wallonie Bruxelles Image, Atlas Workshops (Marrakech International Film Festival), Filmmaster, Maskoon Film Festival, Fondation Liban Cinema, Satellite My Love
Christian Eid
Founder and CEO
Christian Eid is an industry strategist and film producer working between Europe and the Arab World for more than 15 years.
His experience mixing knowledge of the film industry and skillsets of strategy and communication allowed him to collaborate with several film institutions including Cannes Film Festival - La Semaine de la Critique, Saudi Film Commission, Red Sea International Film Festival, Marrakech International Film Festival, Wallonie Bruxelles Image, MC Distribution, Abbout Productions, Arab Film Institute, Fondation Liban Cinema, Maskoon Fantastic Film Festival… These various positions deepened his ability to design, manage and implement film-specialized strategies and events.
Besides this, Christian is also a producer and has produced several films including two award-winning feature films (We Are
From There by Wissam Tanios and Memory Box by Joana Hadjithomas and Khalil Joreige) as well as a number of advertising campaigns for renowned clients such as Chanel, Cartier, Christian Louboutin, The Row, Netflix, Vogue, L’Officiel among others.
He has also worked as a freelance producer and line producer for several production companies, including Rosco Productions, Womanray, and Joy Hart Productions.
Myriam Sassine
Creative Producer & Film Consultant
Myriam Sassine majored in Audiovisual Studies and received an M.A. in Cinema Research. She started working in 2005 as a story producer on TV reality shows. In 2010, she joined Abbout Productions, where she produced several feature films and documentaries, including Diaries from Lebanon by Myriam El Hajj (Berlinale 2024), Dancing on the Edge of a Volcano by Cyril Aris (Karlovy Vary 2023), Costa Brava, Lebanon by Mounia Akl (Venice Film Festival/TIFF 2021), Panoptic by Rana Eid (Locarno 2017), and Amal by Mohamed Siam (IDFA 2017).
In 2016, she co-founded the Maskoon Fantastic Film Festival, the only genre film festival in the Middle East, where she serves as Executive Director.
Since 2021, she has also been leading Aflamuna Connection, a co-production platform for Arab filmmakers, and is Co-Head of the Tatino Films international training program Full Circle Lab Nouvelle-Aquitaine Hessen. She is also a producing mentor for several institutions, including the Doha Film Institute, Produire au Sud Agadir, the Atlas Workshops, the Red Sea Lodge, among others.
Chantal Mhanna
Product & Design Strategist
Chantal is a strategist and consultant who helps organizations turn complex challenges into clear strategies and impactful products by uniting business goals with design vision.
With a background in design from Politecnico di Milano, she brings a human-centered approach translating insights into products, services, and go-to-market strategies that drive adoption and measurable outcomes.
Her work blends strategic thinking with design methodologies to uncover opportunities, frame solutions, and deliver meaningful experiences.
Over the years, Chantal collaborated with multidisciplinary teams across global markets to create both digital and physical solutions in industries including luxury, retail, emerging tech, smart cities, mobility, healthcare, finance, and SaaS.
Her career has taken her to places like Milan, Rome, Paris, Berlin, Stavanger, and the Middle East. Experiences that shaped her global perspective and strengthened her ability to adapt strategies across markets and cultures.
Carol Mezher
Creative Producer & Consultant - Media & Entertainment
Carol Mezher is a writer, producer, and creative consultant in film, television, events, and cultural industries. With over a decade of experience across Europe and the Arab world, she brings a cross-disciplinary approach in creative development, storytelling, content curation, and industry programming.
With a background in filmmaking, theatre, live events, and music, Carol is a graduate of Cours Florent (Paris), the Istituto Europeo di Design (Milan), and ESCP Business School (Paris). She began her career collaborating with major Italian production houses on large-scale international events and shows, including ceremonies for UEFA and the Riyadh Season with Balich Wonder Studios. She later transitioned into film production and cultural programming, curating and leading industry initiatives for major festivals such as the Red Sea International Film Festival and the Doha Film Festival / Ajyal Film Festival.
Currently based in Paris, Carol develops and produces original film and television content. In parallel, she consults for institutions, festivals, and media companies on creative strategy, programming, scriptwriting, and audience engagement.
Marika Kozlovska
Strategic Facilitator & Film Consultant
Marika Kozlovska is a Strategic Facilitator and international film consultant with over 15 years of experience in global film markets.
She guides countries and producers in developing international strategies and multilingual workshops focused on market access and positioning.
With Playfield, she collaborated with the Saudi Film Commission, elaborating their international film market strategy and supporting delegations to Cannes, Toronto, and Venice. Marika has also worked with institutions such as the Austrian Film Institute, Cinema do Brasil, EAVE on Demand, European Film Academy, European Film Market, International Film Festival Rotterdam, PLOT Lab, Swiss Films, and the Zürich Film Fund. She has served as a jury member, reader, and project evaluator for multiple international film funds, supporting professionals and organizations in navigating the global film ecosystem.
Mona Khaouli
Filmmaker, Graphic Designer & Production
Mona Khaouli was born in Canada, raised in Beirut, and has been based in Paris since 2017. With a Bachelor’s in Graphic Design and a Master’s in Filmmaking, her creative journey spans photography, fashion, theater, music, and cinema.
In 2022, she directed Blind Date, her debut short film produced by Easy Riders Films, which screened at numerous festivals, premiering at Namur International Film Festival and winning Best Short Film at Désirs...Désirs and D’un Bord à l’Autre. She is currently developing her next short film, as well as a feature documentary, both with Easy Riders Films.
Alongside her own work, Mona has collaborated on many productions – feature films, short films, plays, ads – further deepening her understanding of narrative craft and performance.
Mike Malajalian
Filmmaker, Visual Artist & Design Consultant
Mike Malajalian is a Lebanese filmmaker, visual artist, and design consultant based between Norway, Italy, and Lebanon. With Master’s degrees in Multimedia Arts of Cinema & Video and Graphic Design & Visual Communication, Mike brings together creative strategy, visual precision, and a cinematic eye for storytelling.
He has collaborated with leading cultural institutions and luxury production companies, crafting high-end visual identities and design systems that merge sophistication with emotional depth. As Art Director and Production Coordinator at Abbout Productions in Beirut, Mike contributed to more than 15 feature films and became an expert in film design, developing posters, campaigns, title sequences, and complete brand experiences.
Inspired by his travels and collaborations worldwide, Mike’s work reflects a global sensibility, offering clients a unique blend of artistic vision, design expertise, and strategic insight.
